Sales and buyer behaviour
Sessions, conversion, sales concentration and meaningful movement by product or ASIN.
Frankow Ltd / Amazon & marketplace growth
Know what changed on Amazon—and what to do next.
Scheduled account, listing, keyword and competitor monitoring for premium brands, combined with AI-assisted analysis and accountable operator review.
Authorised account data
Scheduled—not claimed as real time
Human-owned decisions
Detect material change
Check selected commercial signals through the week instead of relying only on a retrospective report.
Separate signal from noise
AI helps organise and summarise changes; an experienced operator decides what deserves attention.
Connect action to strategy
Amazon decisions remain connected to pricing, distribution, retail and wider UK or European channel plans.
Interactive product tour
Explore the full operating workspace.
A simplified replica of the private visualisation tool. Click through its main modules; all figures, ASINs and actions are illustrative.
Weekly operator review
What needs attention today?
Daily digest across sales, listings, advertising and inventory.
Revenue£18.4k+8.2%
Conversion9.6%−1.4 pts
TACoS14.2%within range
Open signals72 critical
Conversion declined 14%
Priority 1
Sessions are stable; investigate offer, reviews and recent content changes.
Hero ASIN still carries 61% of sales
Watch
Concentration risk remains unchanged from the previous review.
Units624+11%
Sessions8,940+4%
Ad spend£2.6k−3%
Buy Box96%healthy
New negative review theme: setup
Investigate
Six recent reviews mention unclear first-use instructions.
Image sequence differs across variants
Backlog
Standardise the proof and setup story on priority listings.
Tracked competitor cut price by 7%
Context
Do not react automatically; check duration, stock and positioning first.
Competitor review velocity increased
Watch
Compare promotion and advertising activity before changing spend.
High-spend term lost conversion
Action
Review query relevance, listing promise and negative-keyword opportunity.
Emerging term gained organic rank
Test
Validate volume and relevance before extending coverage.
Selected ASINB0EXAMPLE1active
Conversion8.4%below benchmark
Stock cover24dwatch
Confidence78%4 sources
Product diagnosis
ReviewDemand is holding, but conversion and review language suggest that the product story and setup expectation need attention.
Next actionCompare the listing promise against recent review themes and the three closest competitor pages.
Sales and trafficBusiness Reports / account-scoped
CONNECTEDAdvertisingAmazon Ads / authorised profile
CONNECTEDInventoryFBA snapshot / scheduled import
UPDATEDCompetitor signalsPermitted third-party market data
CHECK DUEDaily operator digestPriorities, anomalies and suggested next actions
Weekly marketplace reviewPerformance, decisions, outcomes and current backlog
ASIN diagnosisEvidence-led single-product review
Recommendation approved for validation
Operator requested listing and offer comparison before execution.
Competitor signal reviewed
No price response. Promotion considered temporary; monitor for 72 hours.
Search-term action completed
Waste term excluded after operator approval. Outcome review due in 14 days.
Product visualisation only. It does not display live client data, connect to the private tool or demonstrate every implementation detail.
How it works
From authorised data to a practical action list.
01 / CONNECT
Authorise access
Agree scope and connect relevant Amazon account and advertising data securely.
02 / CHECK
Monitor on a schedule
Review selected account, listing, search and competitor signals at an agreed cadence.
03 / INTERPRET
Apply operator judgement
Use AI-assisted analysis to organise change, then challenge context, confidence and impact.
04 / ACT
Maintain the backlog
Prioritise what to change, investigate, test or deliberately leave alone.
What gets monitored
Signals tied to marketplace decisions.
Listings and competitors
Price, rank, review themes, content changes and relevant activity from tracked competitors.
Keywords and advertising
Search-term performance, spend efficiency, rank movement and terms worth testing or excluding.
Exact coverage depends on authorised access, marketplace, account type, available fields and the agreed monitoring scope. The service does not promise comprehensive or uninterrupted detection.
What the client receives
Interpretation that leads somewhere.
Prioritised issues
Material changes ranked by likely impact rather than raw alert volume.
Competitor and review context
What changed, why it may matter and what still needs validation.
Search opportunities and waste
Terms gaining ground, losing efficiency or requiring closer examination.
A current action backlog
Named actions, investigations, tests, owners and review points.
Operator interpretation
Rafael’s assessment rather than an automated conclusion or dashboard export.
Connection to the channel plan
Amazon choices considered alongside distribution, retail and market-entry priorities.
Technology and boundaries
Useful automation, with explicit limits.
What supports the review
- Authorised, account-scoped Selling Partner API and Amazon Ads API data where available
- Permitted third-party market signals, which may include Keepa
- Normalisation by brand and product
- AI-assisted summarisation and change detection
- Rafael’s final interpretation and prioritisation
What is not being claimed
- Not a real-time or infallible alerting service
- Not an autonomous Amazon agency
- No automatic commercial decisions without agreed authority
- No guaranteed sales, ranking, Buy Box or advertising result
- No affiliation with or endorsement by Amazon
Why Frankow Ltd built it
Closer marketplace attention, connected to commercial reality.
Amazon changes throughout the week, while traditional reviews often capture only a snapshot. This system was built to make Frankow Ltd’s marketplace work more attentive and repeatable without replacing operator judgement.
It sits inside the wider consultancy: UK and European market entry, distribution development, marketplace growth and fractional commercial leadership. That matters because the best Amazon action can be the wrong wider channel decision.
Good fit / poor fit
Designed for brands that want informed attention.
Good fit
A premium or connected-product brand already selling on Amazon and willing to provide authorised data access.
Good fit
A team that values an operator’s judgement and wants Amazon connected to its UK or European channel plan.
Probably not a fit
A business seeking guaranteed outcomes, a fully autonomous agency, one-off creative production or only a repricing tool.
Practical questions
Before we discuss the account.
Is this real-time monitoring?
No. Selected signals are checked on a schedule agreed for the engagement. It is not a continuous second-by-second feed.
Does AI decide what happens to the account?
No. AI helps organise, compare and summarise change. Rafael reviews the context and remains accountable for recommendations. Any execution authority must be separately agreed.
Where does the data come from?
Where authorised and available, Amazon account data may come through the Selling Partner API and Amazon Ads API. Permitted third-party signals may include Keepa, an independent provider that is not an official Amazon source.
Do you guarantee sales, ranking or advertising outcomes?
No. Marketplace outcomes depend on many external factors. The service aims to improve decision speed and quality, not promise a result.
How is account information protected?
Access and processing are limited to the agreed service scope. Confidential data handling and relevant providers are explained during onboarding. See the privacy notice.